2020/3 Posts
The effects of coronavirus on dining out came in like a respiratory wrecking ball to a normally thriving industry. Currently, with no cure in sight, nearly all Americans are on a virtual lock-down. To date, nearly 5 million workers have been laid off due to the coronavirus and half of that number worked in the food-service industry. That means that roughly 2.5 million food workers are out of a job and many other Americans are left wondering if and how they'll get their food fix.
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Restaurant Discount Marketing, and How To Do It
Offering discounts to customers seems beneficial on the surface, and it can be, but it can also be bad for business. Sure, you're getting new customers through the door, but will your new business make up for the losses stemming from your discount offer?
Price discounting is both an art and a science. When done improperly, it can negatively affect your bottom line. So, what is a consequence of "discounting" when talking in economic terms?
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Myths and Truth of Restaurant Menu Design
When a patron sits down at a restaurant, one of the first things they'll see is a menu. Unfortunately, menu design does not get enough attention in most establishments. It usually goes like this — if you don't know how to design one, chances are you either hire someone else to make it (we hope), or use your own experience from eating out. Having clear concept vision and gathered information might help. But what happens if a lot of truths you've heard about are really myths?
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